Installation instructions Install your Google tag You can use a website builder to finish set up automatically, or install your tag manually. To ensure you get accurate measurement, make sure your tag is installed on every page of your site. Install with a website builder Install manually Install with a website builderInstall manually Install the Google tag manually Below is the Google tag for this account. Copy and paste it in the code of every page of your website, immediately after the element. Don’t add more than one Google tag to each page. Use Google Tag Manager? For additional features including multiple tag management and enterprise workflows, install and manage with Google Tag Manager. Learn More